Indus in conversation with Phanindra Sama (Redbus)

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First event of Xtremestartup’s Startup Morning was held at IIMB on May 24 2009. In this part the guest speaker: Phanindra Sama, Co-Founder of redbus.in shares his experience in starting the company.

The event was organized with the help of MVP, Startupnews.in, NSRCEL.

Timeline:

00:00 Opening the Second half
00:41 Phani introduces
01:00 Phani: We are bus ticketing company and not online bus ticketing company
02:15 Phani: 98% Market share
05:00 Online vs. Offline business
07:43 Belief in mentors
08:15 On the ground with bus operators
09:30 On ethics
15:00 What was the vision when starting out
14:32 Business is a serious thing. Families depend on it
17:50 Offline vs. online mix, call centers etc.
20:00 When did you go for funding & TIE-EAP
22:00 Choosing a VC
23:00 Projections and spending money
28:17 Same investors in our 3rd round
28:30 Aligning the team with the vision
30:41 Profiling the bus operators
32:40 Founding team
34:34 Maturing as a business guy from an entrepreneur
35:01 No intrusive marketing
37:34 Making decisions on features etc.

A video of the event can be seen here

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