Veivek Asthaana

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Veivek Asthaana

Veivek Asthaana,Composer and singer based in Mumbai.Born in the family of Academicians and Public Services,Veivek always aspired to excel in the cultural arena.It got evident from his school days when he would participate in musical performances and plays and won many competitions.He would always participate in cultural events during Festivals like Durga Puja.While completing Intermediate, Veivek got active in Professional Theater with “The Fan”,a play written by Carlo Goldoni and directed by Bipin Sharma(N.S.D.).Veivek took admission in Hansraj College, Delhi University for Graduation.He won series of Top Awards and Honours in his College Days.To begin with,he was adjudged as The “Best Fresher” when he joined College.Next year,he was selected to edit the College Magazine,“Hans”.Same year,he was appointed as The “President of the College Dramatic Society”.Under his Direction,College won many Awards.Everywhere he collected First Prize except Miranda House where the play under his Direction stood Second.In BIT,Pilani(Rajsthan)National Youth Festival,he won ‘Best Play,Best Director and Best Actor Awards’.Consequently,he was given “The Best Dramatic Society Award” by Delhi University(92).He served “Rotaract Club”(Youth Wing of Rotary International)as joint secretary.He took active part in organizing Spic Mecay’s programmes in the college.Appreciated for his successful contribution in different capacities,he was conferred upon with The Highest Award of the College,“Color” when he completed his Graduation(History Hons.)in 1992.
After Graduation,Veivek got active in the Professional Theater of Delhi and staged many plays,particularly with Kshitij Group.He also joined “Tanva Creative Dance Ensemble” and did lot of professional dance performances in modern dance.Simultaneously,Veivek started training of Indian Classical Music which proved so significant when he took up the profession of Music Direction. Mumbai was the next destination for Veivek.He joined “Crest Communications” as a Writer along with his College Batch mate,Anurag Kashyap(now a successful Film Maker).But,Music soon overtook writing career.To strengthen his foundation,Veivek joined Kalyan Sangeet Vidyalaya,Dadar.Later he took training under Tupe sir and then Pandit Vinod Mishra.He formed the Musical Group, “Apli Gaani” alongwith Vijai Desai and Viraag Wankhede(Now,Three Guinness World Record Holder).He learnt Guitar under veteran Guitarist "Late Mani Da "and later Sunil sir. Veivek was given break as Music Director by a Delhi based Businessman,Santosh Mangal for a Hindi Pop Album in 1998.It was followed by “Ashray”(starring Raghuveer Yadav,Sadhu Mehar).It was his first Feature Film as Music Director.He gave music in a number of jingles for Ad Films.(eg: “Kamdhenu Steel-Desh Ki Shaan,Kenwood, Mannequins,Modi Continental Tyre,Birla Cement” etc.)He gave music for some music albums as well.“We Are Indians”(in the voices of Kavita Krishnamurthy,Vinod Rathod)became quite popular during Kargil War and was repeatedly shown by all the channels at that time.Then came “Jogiya Rocks”(released by Worldwide Records),“Kena”(Isha Music,Canada),“Namami Ramam”(in the voices of Raja Hasan,Sumedha),“Paro”(in Nagpuri which became mega hit in Jharkhand).Veivek has composed music for Devotional Albums on “Sai Baba,Shiv,Ram and Bhakti path”.For the cause of Global Warming,he has written and composed “Kuchh Ho Gaya Hai,Jo Hona Na Tha”. He has given music for many Regional Movies also.“Veer Bihal”(in Gujarati starring Hiten Kumar)-Veivek was nominated for the “Award of Best Music Director” for this movie in 2007.He has given music for “Ghar Samsar”(Marathi),“Mitwa Re”(Bhojpuri),“Mor Sangi Ke Maya”(Chattisgadhi). Veivek designed music for the International Film,“Valley of Flowers”(starring Naseeruddin Shah,Mylene Jampanoi).He also did musical performance with Archie Pena,lead percussionist of International superstars like Shakira,Jennifer Lopez and Ricky Martin.Now,he is giving music for Hindi Feature Film,“Two Little Indians”,being produced by Rave Media and directed by Ravi Bhatia.

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